Helping brands leverage web3 to create competitive advantage and growth

Helping brands leverage web3 to create competitive advantage and growth

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CLIENT PARTNERS

MISSION

Transitioning brands to new heights in the Web3 world by pioneering blockchain technology and unmatched creative, strategic, and community-building expertise.

Transitioning brands to new heights in the Web3 world by pioneering blockchain technology and unmatched creative, strategic, and community-building expertise.

We are an Agency and Technology Product Studio: A team of industry leaders and entrepreneurs with decades of Web2 and native Web3 expertise. Your partners for navigating what’s next and how to get there.

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WEB3 Brand initiative increases vs client brands Web2 benchmarks

WEB3 Brand initiative increases vs client brands Web2 benchmarks

  • FULL CASE STUDY

    FIAT CHALLENGES

    01

    OEM’s like FIAT® aren’t involved in the vehicle “customer lifecycle management” process

    02

    FIAT® franchise car dealerships have a small 20-mile market radius and multi-brand loyalty

    03

    Todays customers expect an increasingly digital engagement with the brands they buy

    04

    Customers place greater importance on aligned beliefs and lifestyles when buying

    05

    Car buyers want a more direct and frictionless purchase and ownership experience

    06

    Diminishing Social Media and Web2 loyalty programs lead to frequent brand switching

  • FULL CASE STUDY

    STRATEGIC SOLUTION

    The direct Web3 engagement between FIAT® fans and the brand allows FIAT® to participate in the “customer lifecycle management” process with a borderless landscape that generates a greater number of more qualified leads to distribute to the dealership network and investigate direct-to-consumer product sales and distribution opportunities.

  • TACTICS

    01

    Put FIAT® at the center of the “customer life cycle management” process

    02

    Create a next-gen loyalty program, launched on Web3Audience’s platform

    03

    Develop a borderless market landscape with highly targeted capabilities

    04

    Create new augmented customer brand experiences

    05

    Capitalize on Web3 10-30x engagement & fan actions to build brand loyalty

    06

    Amplify FIAT®’s iconic brand DNA and cultural relevance to the audience

    07

    Offer early and direct digital vehicle purchase and customization opportunities

    FULL CASE STUDY

  • FULL CASE STUDY

    RESULTS

    01

    55,000 FIAT Pass digital ID’s claimed in under 24hrs

    02

    Over 1500 CinqueCento buyers from both Web2 and Web3 audiences

    03

    11 times the social reach of traditional Web2 channels

    04

    20 times the daily engagement level benchmarks

    05

    33 times the audience actions as compared to traditional digital media

    06

    17 Web3 powered ecosystem partnerships

    07

    Industry busting lead conversion

A story from our latest project

(Click to the right)

A story from our latest project

FIAT CASE STUDY

FIAT CASE STUDY

Full Case Study

HYPER GROWTH

HYPER GROWTH

Transforming customer engagement and loyalty through building open ecosystems with new technology which increases engagement and retention, while attracting new audiences.

Transforming customer engagement and loyalty through building open ecosystems with new technology which increases engagement and retention, while attracting new audiences.

Web3 strategy and innovation

Product and experience transformation

Growth strategy and analytics 

Target audience and go-to-market

Brand strategy

Marketing campaign creation

Community building

Content, narrative and social media 

Events

PR and communications 

Visual design, UX / UI

Brand strategy

Marketing campaign creation

Community building

Content, narrative and social media 

Events

PR and communications 

Visual design, UX / UI

ELEVATED
MARKETING

ELEVATED
MARKETING

Connect your brand with new, highly engaged audiences. We orchestrate “wow” moments that defy the ordinary and craft authentic campaigns and engagement that create new opportunities for your brand.

Connect your brand with new, highly engaged audiences. We orchestrate “wow” moments that defy the ordinary and craft authentic campaigns and engagement that create new opportunities for your brand.

WEB3 ENTRY

WEB3 ENTRY

Transforms visionary ideas into market realities for impactful new products and market breakthroughs.

Transforming customer engagement and loyalty through building open ecosystems with new technology which increases engagement and retention, while attracting new audiences.

New market entry

New product launch

Growth strategy and analytics 

Consumer and market analysis

Technology and trend exploration

Opportunity identification 

Product and experience design 

Business and operating model

Funding

Pitch deck

Investor strategy and introductions 

Business and partnership collaborations

  • Steve Goldfeder
    Co-founder

    Offchain Labs

    “FIAT is ushering in a new era of loyalty and customer engagement. Using Arbitrum technology, they have created super fans through digital collectibles and points. Brands can drive much stronger business outcomes on-chain using this approach, built on Arbitrum, than a traditional marketing campaign would have accomplished.”

  • Marc Baumann

    Founder,

    Fifty One Ventures & Dematerializd.xyz

    “FIAT lays the blueprint for Web3-enabled loyalty for automotive brands. This is the first time a consumer brand has used a blockchain-based, dynamic loyalty membership. It's also the first time that an automotive brand has planned to tie car usage to a digital loyalty experience. Web3Audience struck me as highly capable, and I’m excited to see where they take it next.”

  • Thomas Pan
    Web3 Growth & Marketing Thought Leader

    “Web3 Audience is taking a modern approach to what the next generation of loyalty programs can and should look like in an ever-evolving landscape. Consumers want something new, something that caters to their preferences, and something that goes beyond points.
    With the new FIAT Pass initiative, the team is pushing those perceived limits to help brands create meaningful loyalty programs that connect the digital and physical.”

  • Jordan Lyall

    Co-founder & CEO, Prohibition

    “Collaborating with Web3Audience on ARTISTICA was a ambitious journey in blending the dynamism of generative art with the iconic legacy of FIAT. Their expertise in leveraging our tech, coupled with their strategic insight into the Web3 ecosystem, was instrumental in creating a unique digital narrative for FIAT, resonating with both art enthusiasts and automotive aficionados.”

  • Steve Goldfeder
    Co-founder

    Offchain Labs

    “FIAT is ushering in a new era of loyalty and customer engagement. Using Arbitrum technology, they have created super fans through digital collectibles and points. Brands can drive much stronger business outcomes on-chain using this approach, built on Arbitrum, than a traditional marketing campaign would have accomplished.”

  • Marc Baumann

    Founder,

    Fifty One Ventures & Dematerializd.xyz

    “FIAT lays the blueprint for Web3-enabled loyalty for automotive brands. This is the first time a consumer brand has used a blockchain-based, dynamic loyalty membership. It's also the first time that an automotive brand has planned to tie car usage to a digital loyalty experience. Web3Audience struck me as highly capable, and I’m excited to see where they take it next.”

  • Thomas Pan
    Web3 Growth & Marketing Thought Leader

    “Web3 Audience is taking a modern approach to what the next generation of loyalty programs can and should look like in an ever-evolving landscape. Consumers want something new, something that caters to their preferences, and something that goes beyond points.
    With the new FIAT Pass initiative, the team is pushing those perceived limits to help brands create meaningful loyalty programs that connect the digital and physical.”

  • Jordan Lyall

    Co-founder & CEO, Prohibition

    “Collaborating with Web3Audience on ARTISTICA was a ambitious journey in blending the dynamism of generative art with the iconic legacy of FIAT. Their expertise in leveraging our tech, coupled with their strategic insight into the Web3 ecosystem, was instrumental in creating a unique digital narrative for FIAT, resonating with both art enthusiasts and automotive aficionados.”

Vincent McLeese

Elliot Gareffa

Saad El Boury

Allan Wright

Laurent Chemla

SENIOR TEAM

16+ talented strategists, creatives,community builders, and technologists

The WEB3A Senior Team guides companies through the new waves of consumer experiences. Blending cutting-edge research and unabashed creative, we craft transformative experiences that launch brands to the forefront of their vertical.

Vincent McLeese

Elliot Gareffa

Saad El Boury

Allan Wright

Shayna Stewart

Laurent Chemla

LOCATIONS

W3A operates a remote distributed team with the core team based in Europe and North America. Global audiences require an always-on capability and real-time engagement which is covered by 16 talented Web3A members and hundreds of partner resources.

LOCATIONS

W3A operates a remote distributed team with the core team based in Europe and North America. Global audiences require an always-on capability and real-time engagement which is covered by 16 talented Web3A members and hundreds of partner resources.

407 Lincoln Road
Miami Beach
FL 33139

1169 South 10th St
San Jose
CA 95112

122 rue la Boetie
75008 Paris
France

R. das Janelas Verdes 74 2 dt
1200-690 Lisboa

Nigellestraat 121032BN Amsterdam
Netherlands

HELLO

Please tell us more about you and your needs, so that we can tailor the best possible marketing & growth solutions for your company!

We believe in the potential of decentralized and emerging technologies to transform our lives for the better.

©2024 Web3 Audience, Inc. All rights reserved.

©2024 Web3 Audience, Inc. All rights reserved.

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